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Stake Your Claim: The Four Ways Your Business Must Win in the Wild West of the Web, by Ian J Garlic
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The Absolute Essentials of Marketing Your Professional Business Online in a Fun Format
Many professionals and business owners don’t know where to start when it comes to internet marketing. Through misinformation, or an overwhelming amount of incorrect information, smart people (doctors, lawyers, entrepreneurs) just like you don’t understand the fundamentals of internet marketing.
You may have heard terms like SEO, SEM, and link building but have no idea what they mean to your business. Worse, you might have the incorrect definition and lay your marketing budget on false assumptions.
Getting Found on Google is Different for Professionals
You might have thought getting found on Google was as simple as putting up a website. You might have heard of SEO (Search Engine Optimization) but not have the foggiest of what it is, or how it works or even if you need it. Once you have an idea what it is, how do you learn what is important to you to get more appointments? Most SEO information out there is for online e-commerce, not for people looking to gain clients through the internet. Stake Your Claim will help you to understand the essentials for business owners and professionals to get found on Google and get more calls.
The Four Key Ways you Must Win on The Web
Stake Your Claim lays out the four fundamentals of internet marketing in a story format, to make it easy for anyone to understand. You will follow the story of “The Fixer”, a professional just like you, that goes out into the Wild West of The Web to claim his fortune. The book then goes through the fundamental steps to lay your claim and developing it on the Internet.
If you are just starting out and looking to build a website, or have had a website and not sure how to get it ranked higher with more traffic, this is the book for you.
These internet marketing techniques are essential for anyone including:
- Lawyers
- Doctors
- Dentists
- Photographers
- Auto Repair
- Caterers
Author Ian Garlic CEO of internet marketing agency authenticWEB, has helped hundreds of business owners stake their claim and get more ideal clients using these four fundamental principles illustrated in Stake Your Claim. He has used these techniques to bring higher rankings, more traffic and more clients to small businesses across the United States. The clients of authenticWEB can be found on the first page of Google for many competitive searches including “Personal Injury Attorney”, “Cosmetic Dentist”, and “Divorce Attorney.”
- Sales Rank: #3731456 in Books
- Published on: 2015-01-19
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .12" w x 8.50" l, .23 pounds
- Binding: Paperback
- 48 pages
About the Author
Ian Garlic has worked in marketing in some way, shape or form since the beginning of his working life. He started out in retail sales, worked in car sales in college as well as bartending, commercial real estate sales, and electronic trading for several hedge funds.
Ian also has always been involved in computers, taking his first computer programming class at the age of 6, and never slowing down since.
He worked as an internet consultant for a large information company before founding authenticWEB, combining his business marketing and entrepreneurial knowledge to help professionals and business owners thrive.
authenticWEB is a Web Design and Inbound Marketing Agency based in Orlando, Florida. The focus of authenticWEB is telling the story of small businesses using a well designed combination of:
- website design
- search engine optimization
- social media
- business consulting
- video production
authenticWEB works with law firms throughout the entire United States, helping them to get more of the clients they want in an ever increasing competitive atmosphere.
authenticWEB is BBB certified, an Infusionsoft Certified Consultant, and consistently ranked one of the top SEO firms for professionals in the country.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The most approachable introduction to marketing a business online I've ...
By Emily Voss
The most approachable introduction to marketing a business online I've ever encountered. Ian Garlic takes readers on a journey through the complex world of online marketing and SEO, applying the same concepts in a short story about a man trying to establish his business in the Wild West. With a cast of characters you’ll find in any classic Western movie, this strange new terrain starts looking a lot more familiar.
Stake Your Claim is a quick read and it's sure to help you understand the fundamentals that will make your online business stand out from the crowd.
And if you're not a big reader, it’s full of illustrations that are sure to keep you entertained.
1 of 1 people found the following review helpful.
This makes marketing online so easy!
By Megan
This book does an excellent job of demystifying marketing your business online and provides easy to implement actionable steps! Although I understood the basics of SEO and ranking online it still felt overwhelming complex. After reading this book I feel like I finally have the knowledge to really transform my online presence.
1 of 1 people found the following review helpful.
Tons of info in a small package - perfect for my busy schedule!
By Doug
A friend suggested this book could provide ideas on improving my online marketing plan. Wow - what a wealth of information! Nuts and bolts approach so it's easy to understand and immediately implement the suggestions.
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